Not Advertising Week Paid Members Public
This week, I'm at Groceryshop in Las Vegas, connecting with retailers and grocery brands to better understand their needs—without the usual ad tech overload. It kinda feels like the first day at a new school. 🤓
News: Brand's $4 Billion Blindspot Paid Members Public
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
Spaghetti Footballs of Antitrust Paid Members Public
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
Alert: Systemic Brand Safety Failure Paid Members Public
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Monopolist Paid Members Public
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
🚀 NEW: Video Market Report Paid Members Public
The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB's latest report.
🔥Hot Take: ROAS is a conflict of interest Paid Members Public
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
ANA: Transparency Report (Again) Paid Members Public
The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
