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Phoebe Gates, daughter of Bill and Melinda Gates, is in the press lately for an alleged "Cookie stuffing" operation. If charged and convicted, penalties could include actual jail time. Do you know how it works?
The ad tech sales season is wrapping up for 2026. AI dominated everything the market responded to this year, and it was the most predictable trend ever. All we had to do was pay attention to what the agencies were asking.
Prebid now owns the sell-side agent code for AdCP. A natural outcome that I think all of us expected to see.
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Supply is outpacing demand. Scarcity has collapsed into sports. And the most useful phrase in the market right now isn't volume or price. It's "the shape of the deal."
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.
Phoebe Gates, daughter of Bill and Melinda Gates, is in the press lately for an alleged "Cookie stuffing" operation. If charged and convicted, penalties could include actual jail time. Do you know how it works?
Major Unlock: Marketers go out of their way to ensure that their finance teams understand the value advertising drives in the business. These two panels at POSSIBLE attempt to bring those worlds together through new ways of driving and measuring success.
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
Miami: Gary Vaynerchuk torched the industry's overreliance on paid social and NFL CMO Tim Ellis revealed how they transformed from last place in brand perception to first.
In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
Phoebe Gates, daughter of Bill and Melinda Gates, is in the press lately for an alleged "Cookie stuffing" operation. If charged and convicted, penalties could include actual jail time. Do you know how it works?
The ad tech sales season is wrapping up for 2026. AI dominated everything the market responded to this year, and it was the most predictable trend ever. All we had to do was pay attention to what the agencies were asking.
Can RAMP still be independent if it is owned by a major holding company? {insert awkward silence here}
Supply is outpacing demand. Scarcity has collapsed into sports. And the most useful phrase in the market right now isn't volume or price. It's "the shape of the deal."
Prebid now owns the sell-side agent code for AdCP. A natural outcome that I think all of us expected to see.
If you feel like your brand is in an AI adoption doom-loop where nothing is meaningfully taking hold, reframe the challenge. You do not have a technology problem, you just lack brand knowledge architecture.
None of the most famous SaaS sales frameworks hit the mark when it comes to ad tech sales. I've been trained on dozens of them. They each have some great ideas, but nothing that pulls it all together. Until now. The FvF Framework is a mashup of the best sales frameworks for ad tech sellers.
Over the past few weeks, I've been thinking about "focus" for 2026. What do I want to focus ADLINGO on next year? What deserves more attention and coverage, and what deserves less? What tech deserves immediate attention, and what can we afford to set aside for now?
Clearly, the advertising agencies are consolidating. Hard. Every couple of weeks we see new headlinges about workforce optimization and efficiencies. The "Rule of Three" is what's next.
I've spent the last few days engaged in my own career search, but I also took the time to see if any of the Q1 conferences have something to help this crowd. Specifically, I looked at CES, IAB ALM, Marketecture Live, and POSSIBLE. Here's what I found.
15,000+ agency jobs are gone. The legacy publishers are hemorrhaging. Yet the demand for marketing hasn't dropped. It just moved. So, where to point your career?
The ad tech world loves a standards war, and for those of us in the tech trenches, the last thing we need is another one. Two AI ads standards were publicly released within a few weeks of each other, but there’s one that should matter slightly more to advertisers.
