Google AdX: Video disruption looming? Members Public

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.

Travis Lusk
Travis Lusk
Google

Walmart's Under-the-Radar Data Coup: VIZIO Members Public

In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.

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Travis Lusk
CTV

Resource: How ACR Works Members Public

Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.

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Travis Lusk
Tech

POV: Retail Media Guidelines Members Public

The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.

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Travis Lusk
Retail Media

DOA: Privacy Sandbox Members Public

Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.

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Travis Lusk
Privacy

Amazonian AI Members Public

Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.

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Travis Lusk
Retail Media

My notes from IAB ALM 2024 Members Public

Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.

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Travis Lusk
Events

IAB ALM: AI and Privacy Palooza Members Public

“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”

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Travis Lusk
Events