In digital advertising, CPC stands for cost-per-click.
In a CPC campaign, an advertiser agrees to pay a specific amount every time of their ads are clicked. For example, an advertiser might pay $0.02 per click.
A publisher that generates 1,500 clicks would expect to earn $30 at a $0.02/CPC.
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
