But the ads served, right?
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
Waste
Latest
Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
Warning: Your campaign (process) is broken
It is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.
