Walmart's Under-the-Radar Data Coup: VIZIO
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
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Resource: How ACR Works
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
It's a Trap: Guaranteed Performance
I'm not saying it is a trap. But it is a trap.
Resource: The Adtech Stack
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
New Ad Agency, New Ad Tech?
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making a switch.
