Tech
Walmart's Under-the-Radar Data Coup: VIZIO Paid Members Public
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
Resource: How ACR Works Paid Members Public
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
It's a Trap: Guaranteed Performance Paid Members Public
I'm not saying it is a trap. But it is a trap.
Resource: The Adtech Stack Paid Members Public
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
New Ad Agency, New Ad Tech? Paid Members Public
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making a switch.
