Instacart's Turnaround
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
Retail Media
Latest
Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Feeding Souls Everywhere: How White Castle Satisfies Cravers in Grocery Aisles and Beyond
ADLINGO's notes from sessions at Groceryshop 2024.
Unified Retail Media Planning: Aligning Across Partners and Teams
ADLINGO's notes from sessions at Groceryshop 2024.
Building Loyalty in an Era of Fickle Shoppers and Unified Commerce
ALINGO's notes from sessions at Groceryshop 2024.
Not Advertising Week
This week, I'm at Groceryshop in Las Vegas, connecting with retailers and grocery brands to better understand their needs—without the usual ad tech overload. It kinda feels like the first day at a new school. 🤓
POV: Retail Media Guidelines
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
Deja Vu: A Hard Look at Retail Media Networks
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
