ANA: Transparency Report (Again)
The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
Programmatic
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Is Hershey's a sellout? They sure hope so.
As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
Google AdX: Video disruption looming?
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
It's a Trap: Guaranteed Performance
I'm not saying it is a trap. But it is a trap.
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
