Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
