Measurement
🔥Hot Take: ROAS is a conflict of interest Paid Members Public
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
"Moveable Middles" and the CMO + CFO Relationship Paid Members Public
Major Unlock: Marketers go out of their way to ensure that their finance teams understand the value advertising drives in the business. These two panels at POSSIBLE attempt to bring those worlds together through new ways of driving and measuring success.
It's a Trap: Guaranteed Performance Paid Members Public
I'm not saying it is a trap. But it is a trap.
That's not measurement Paid Members Public
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.
CTV: $20B Faith-based marketplace Paid Members Public
The billions spent with little measurement to prove it.
How do I know if my digital marketing campaign worked? Paid Members Public
A beginners guide based on the techniques used by the Fortune 500 companies.