Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
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Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Browser Without Borders
The DOJ is coming for Google, and they’re not just slapping wrists—they’re aiming to amputate.
Spaghetti Footballs of Antitrust
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
Monopolist
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
Google AdX: Video disruption looming?
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
DOA: Privacy Sandbox
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
