In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current state of CTV for newbies and experts alike.
