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Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Travis Lusk
🚀 NEW: Video Market Report
The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB’s latest report.
Travis Lusk
Guide: How Much Does Programmatic Really Cost?
Don’t let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
Travis Lusk
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
Travis Lusk
Resource: How ACR Works
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV’s. Here’s everything you need to know to understand how it works.
Travis Lusk
