Preview: POSSIBLE 2024
Coming to you live from POSSIBLE 2024 in sunny Miami Beach, where the air is hot and the takes are even hotter. Plus, content track summaries and what to watch for.
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Opportunity: 70% Hate Trip Planning
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
Hard Pass: Single-sourced learning
It’s not just about the numbers—it’s about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
Instacart's Turnaround
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
