· 6 min read

Part 2: Customer Data Gold

The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.

Part 2: Customer Data Gold

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Amazonian AI
Retail Media · members

Amazonian AI

Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.