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Warning: Your campaign (process) is broken

Waste · Feb 5, 2020 Supporting Patron tier

Warning: Your campaign (process) is broken

It is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.

Travis Lusk

Measurement · Jan 29, 2020 Supporting Patron tier

How do I know if my digital marketing campaign worked?

Travis Lusk

· Feb 1, 2019 paid

Q: What's the third-largest digital ad business?

Travis Lusk

What is ITP 2.0?

· Nov 6, 2018 paid

What is ITP 2.0?

Travis Lusk

· Oct 18, 2017 members

310 Digital Media Scam?

This week, Buzzfeed published an exposé alleging that 301 Digital Media may have been involved in a scam designed to

Travis Lusk

Measurement · Feb 27, 2017 paid

Multi Touch Attribution: A Collective Insanity

Travis Lusk

· Dec 12, 2016 paid

Owning Intent and FOMO

Travis Lusk

· Dec 9, 2016 paid

"Live" commercials during Super Bowl LI? Sigh.

Travis Lusk

· Nov 30, 2016 paid

Spotify, you nailed it!

Travis Lusk

· Nov 29, 2016 paid

There's no such thing as $10/cpm preroll

Travis Lusk

· Nov 28, 2016 paid

Supply & Demand 101: Fraud vs Real

Travis Lusk

· Nov 27, 2016 paid

One of the "truthiest" marketing keynotes you'll ever see

Travis Lusk