New Ad Agency, New Ad Tech?
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making a switch.
Latest — page 6
Part 2: CTV deep dive
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
·
Supporting Patron tier
This is Clickbait
Marketers keep buying it even though the results are questionable.
Warning: Your campaign (process) is broken
It is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.
