Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
At this point, the last thing you need is to read another story about Omnicom's acquisition of IPG. Instead, I want to provide some utility for the inevitable boatload of change management ahead of us.
First, we will look at the market reaction. Then five steps you can take go get ahead of the M&A madness curve starting today.
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
