🚀 NEW: Video Market Report

The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB's latest report.

Travis Lusk
Travis Lusk

The 2024 IAB Video Ad Spend & Strategy Report was released yesterday and offers a detailed overview of the trends and forecasts in the digital video advertising space.

It's a fairly comprehensive dive into the booming digital video ad sector.

Partnering with Guideline and backed by an Advertiser Perceptions survey, the report paints a vivid picture of a silo on the rise. The report projects a significant increase in ad spending and provides insights into buyer selection criteria, measurement challenges, and emerging trends in the use of alternative currencies.

So of course, I had to provide the ADLINGO point-of-view on the report.

First, let's hit the key points

Want to read more? Unlock instantly by subscribing for FREE.

Subscribe

Already have an account? Log in