The 2024 IAB Video Ad Spend & Strategy Report was released yesterday and offers a detailed overview of the trends and forecasts in the digital video advertising space.
It's a fairly comprehensive dive into the booming digital video ad sector.
Partnering with Guideline and backed by an Advertiser Perceptions survey, the report paints a vivid picture of a silo on the rise. The report projects a significant increase in ad spending and provides insights into buyer selection criteria, measurement challenges, and emerging trends in the use of alternative currencies.
So of course, I had to provide the ADLINGO point-of-view on the report.
