Tech · · 3 min read

Resource: How ACR Works

Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.

Resource: How ACR Works

Automatic Content Recognition (ACR)

Automatic Content Recognition (ACR) is a technology integrated into smart TVs that identifies content played on the screen, such as TV shows, movies, and advertisements. ACR works by capturing audio or visual signals from the content and matching them with a library of known content to identify what is being watched.

WTF is automatic content recognition?
A growing amount of TV viewership data is being accumulated via called automatic content recognition, used by companies including LG, Roku, Samsung and Vizio.

How ACR Works

There are two primary methods of ACR:

Read next

Pause Ads + Money graphic with the ADLINGO logo.
CTV · Featured members

⏸️ Pause Ads

I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.

A fake family sitting on couch watching TV on a phone mounted on the wall.
CTV · members

Get Better CTV Quality in 2025

I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.

Google AdX: Video disruption looming?
Google · members

Google AdX: Video disruption looming?

In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.