In modern marketing procurement, a recurring theme is the need for adaptability, transparency, and education.
Last Monday, I attended a panel session at ProcureCon US Los Angeles, where industry leaders shared insights on how procurement professionals can navigate this dynamic environment.
In keeping with ADLINGO conference tradition, here are my notes.
1. Value Is Not a Universal Constant
The discussion opened with a reflection on value—an idea that shifts based on perspective. For Robyn Freye, Chief Growth Officer at Stagwell, the marketing landscape is undergoing radical transformation. Bridging the gaps between marketing, procurement, and finance requires speaking each other’s languages and finding common ground on what “value” means.
Sabrina Traskos, VP of Strategic Sourcing & Procurement at Regeneron, expanded on this, emphasizing the “polyglot” nature of procurement roles.
“We have to speak finance, marketing, and even procurement itself,” she explained. The ability to translate these perspectives fosters alignment and, ultimately, trust.
