Breaking News: Not all CTV impressions are...uhh...TV. But you knew that because you are already an ADLINGO subscriber.
In fact, you might be (read: definitely are) paying top dollar for ads that are nowhere near a living-room TV.
In 2025, as we enter peak "streaming" mania, don't be the person on your team left saying, “Wait, did I just pay a premium CPM for an autoplay video on someone’s phone?”
I'm often asked what the first things I do to get a quick read on the quality of a CTV buy. So, to kick off the new year, I’m offering my top three simple tips for becoming a more informed CTV buyer, with a focus on quality distribution.
I hope to help you figure out if your buy is actually showing up on TVs or just slapping that label on standard digital inventory.
1. Get a “Screen Size” Report
Why?
- Minimal BS, more clarity. Your agency should be able to break down impressions by screen size—TV, mobile, tablet, desktop, etc.
- Not so fun fact: Most advertisers don’t realize a huge portion (like 60% or more!) might be streaming on tablets and phones, not actual TVs.
