Extremists are among us! IAB ALM 馃敟
A lot of talk about a tent, some rotting apples, a luau, and politicians! The AdLingo IAB ALM 2023 recap.
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Opportunity: 70% Hate Trip Planning
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
Hard Pass: Single-sourced learning
It鈥檚 not just about the numbers鈥攊t鈥檚 about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
Instacart's Turnaround
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
