Travis Lusk

Advertising strategist, consultant to Fortune 100 brands, and occasional instigator at ADLINGO.org.

Latest

· Dec 12, 2016

The results are clear. Intent and fear of missing out are the two ingredients for digital advertising revenue dominance, at

· Dec 9, 2016

News is floating around that Fox plans to air live commercials during the February 5th, 2017 Super Bowl. All we

· Nov 30, 2016

Damn it Spotify, you really nailed it. At a time when outdoor advertising couldn't get any more irrelevant,

· Nov 29, 2016

I'm regularly shocked how little today's media buyers know about the media transaction "funnel."

· Nov 28, 2016

In the battle against online ad fraud and viewability, success has a very real impact on inventory price. At the

· Nov 27, 2016

There's certainly no doubt among people that follow Gary Vaynerchuk (@garyvee) that he has no problem telling truth

· Nov 23, 2016

In digital advertising, CPC stands for cost-per-click. In a CPC campaign, an advertiser agrees to pay a specific amount every

· Nov 23, 2016

The IAB and the 3MS have established a clear definition for a viewable video or display ad impression. Display Viewable

· Nov 23, 2016

In the media and advertising word, specifically digital, a CPA campaign is cost-per-action. Sometimes, this is also known as a

· Nov 23, 2016

In media, a CPM is a unit of cost measurement meaning "cost-per-thousand." The M is the Roman numeral