Travis Lusk
Travis Lusk, the writer of ADLINGO, with 19 years of experience in marketing transformation, teaching large brands how to drive outcomes.
Latest
CTV: The "walled" livingroom
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.
Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
Resource: The Adtech Stack
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
New Ad Agency, New Ad Tech?
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making a switch.
Part 2: CTV deep dive
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
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Supporting Patron tier
This is Clickbait
Marketers keep buying it even though the results are questionable.
