Part 2: CTV deep dive
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Travis Lusk
Travis Lusk, the writer of ADLINGO, with 19 years of experience in adtech and media strategy, teaching large brands how to drive outcomes.
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This is Clickbait
Marketers keep buying it even though the results are questionable.
Warning: Your campaign (process) is broken
It is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.
