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Shoppers are the Product Too
Shoppers are more than just buyers of products. Sometimes they ARE the product. 2021 may be the retailer-owned marketing platform renaissance.
Travis Lusk
Advertising strategist, consultant to Fortune 100 brands, and occasional instigator at ADLINGO.org.
Latest
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Location, location, location
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of your digital marketing strategy? It's not easy.
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Supply: Get serious about biddable media
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based purely on the supply path? Answer: Yes.
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Offline Reporting is for Chumps
Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint and Excel-based reports for marketing analytics.
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Hey, good to see you.
Welcome to the AdLingo newsletter. I am a digital marketing transformation specialist with a passion for helping marketers take control
Warning: Your campaign (process) is broken
It is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.
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310 Digital Media Scam?
This week, Buzzfeed published an exposé alleging that 301 Digital Media may have been involved in a scam designed to
Multi Touch Attribution: A Collective Insanity
Multi-Touch Attribution (MTA) is the best thing to happen to attribution since last touch (aka last click) attribution for digital
