Travis Lusk
Advertising strategist, consultant to Fortune 100 brands, and occasional instigator at ADLINGO.org.
Latest
CTV: The "walled" livingroom
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.
Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
Resource: The Adtech Stack
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
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Part 2: Customer Data Gold
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Google
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A word about Google
Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
New Ad Agency, New Ad Tech?
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making a switch.
Part 2: CTV deep dive
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
CTV
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Part 1: CTV market deep dive
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the current state of CTV for newbies and experts alike.
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Supporting Patron tier
This is Clickbait
Marketers keep buying it even though the results are questionable.
