Travis Lusk

Travis Lusk

Travis Lusk, the writer of ADLINGO, with 19 years of experience in adtech and media strategy, teaching large brands how to drive outcomes.

Latest

Digital Plague Draining Ad Budgets
Waste · members

Digital Plague Draining Ad Budgets

Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.

CTV: The "walled" livingroom
CTV · members

CTV: The "walled" livingroom

Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.