Travis Lusk, the writer of ADLINGO, with 19 years of experience in adtech and media strategy, teaching large brands how to drive outcomes.
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
The billions spent with little measurement to prove it.
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining beacon of first-party television addressability.
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if making a switch.
