Travis Lusk

Retail Media · Jan 5, 2024 members

Deja Vu: A Hard Look at Retail Media Networks

Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.

Travis Lusk

Programmatic · Sep 20, 2023 members

It's a Trap: Guaranteed Performance

I'm not saying it is a trap. But it is a trap.

Travis Lusk

· Sep 12, 2023

What conflict of interest? 👀

The media industry is fraught with conflicts of interest and ethical dilemmas. From rubber-stamped certifications to marketers' willful blindness, the challenges are deeply rooted and pervasive.

Travis Lusk

Measurement · Jul 25, 2023 members

That's not measurement

Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.

Travis Lusk

Programmatic · May 18, 2023 members

Guide: How Much Does Programmatic Really Cost?

Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.

Travis Lusk

Programmatic · May 10, 2023 members

🍿 The microwave popcorn of media

Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.

Travis Lusk

Events · May 3, 2023

Per my last email...

We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed scope of work this week.

Travis Lusk

Events · May 2, 2023

Out of Office: Your procurement team

Checking in from scorching 🔥🌵 Phoenix, Arizona. Over 500 ad industry financial and procurement pros showed up at the ANA Advertising Financial Management Conference.

Travis Lusk

Waste · Apr 25, 2023 members

Digital Plague Draining Ad Budgets

Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.