DOA: Privacy Sandbox
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
Travis Lusk
Travis Lusk, the writer of ADLINGO, with 19 years of experience in marketing transformation, teaching large brands how to drive outcomes.
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Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
My notes from IAB ALM 2024
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
IAB ALM: AI and Privacy Palooza
“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”
Deja Vu: A Hard Look at Retail Media Networks
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
It's a Trap: Guaranteed Performance
I'm not saying it is a trap. But it is a trap.
That's not measurement
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
