Instacart's Turnaround
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
Travis Lusk
Travis Lusk, the writer of ADLINGO, with 19 years of experience in marketing transformation, teaching large brands how to drive outcomes.
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Retail Media, with a Side of AI
Speed Dating, Sliders, and AI: Groceryshop is a "swipe right" for retailers and CPGs. 🥁🥁
Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Feeding Souls Everywhere: How White Castle Satisfies Cravers in Grocery Aisles and Beyond
ADLINGO's notes from sessions at Groceryshop 2024.
Unified Retail Media Planning: Aligning Across Partners and Teams
ADLINGO's notes from sessions at Groceryshop 2024.
Building Loyalty in an Era of Fickle Shoppers and Unified Commerce
ALINGO's notes from sessions at Groceryshop 2024.
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PepsiCo: Seizing Opportunities in Retail Media
ADLINGO's notes from sessions at Groceryshop 2024.
Not Advertising Week
This week, I'm at Groceryshop in Las Vegas, connecting with retailers and grocery brands to better understand their needs—without the usual ad tech overload. It kinda feels like the first day at a new school. 🤓
News: Brand's $4 Billion Blindspot
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
Spaghetti Footballs of Antitrust
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Monopolist
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
