Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Travis Lusk
Travis Lusk, the writer of ADLINGO, with 19 years of experience in adtech and media strategy, teaching large brands how to drive outcomes.
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Feeding Souls Everywhere: How White Castle Satisfies Cravers in Grocery Aisles and Beyond
ADLINGO's notes from sessions at Groceryshop 2024.
Unified Retail Media Planning: Aligning Across Partners and Teams
ADLINGO's notes from sessions at Groceryshop 2024.
Building Loyalty in an Era of Fickle Shoppers and Unified Commerce
ALINGO's notes from sessions at Groceryshop 2024.
members
PepsiCo: Seizing Opportunities in Retail Media
ADLINGO's notes from sessions at Groceryshop 2024.
Not Advertising Week
This week, I'm at Groceryshop in Las Vegas, connecting with retailers and grocery brands to better understand their needs—without the usual ad tech overload. It kinda feels like the first day at a new school. 🤓
News: Brand's $4 Billion Blindspot
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
Spaghetti Footballs of Antitrust
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Monopolist
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
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🚀 NEW: Video Market Report
The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB's latest report.
🔥Hot Take: ROAS is a conflict of interest
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
