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PepsiCo: Seizing Opportunities in Retail Media
ADLINGO's notes from sessions at Groceryshop 2024.
Travis Lusk
Advertising strategist, consultant to Fortune 100 brands, and occasional instigator at ADLINGO.org.
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Not Advertising Week
This week, I'm at Groceryshop in Las Vegas, connecting with retailers and grocery brands to better understand their needs—without the usual ad tech overload. It kinda feels like the first day at a new school. 🤓
News: Brand's $4 Billion Blindspot
Despite the myths, news environments prove to be high-return and brand-safe. With performance upwards of 8.5x higher, avoiding news media might be the most misguided marketing myth yet.
Spaghetti Footballs of Antitrust
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Monopolist
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
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🚀 NEW: Video Market Report
The video rocket ship has already taken off. The growth is mostly well deserved. However, causes for concern subtly litter the IAB's latest report.
🔥Hot Take: ROAS is a conflict of interest
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
ANA: Transparency Report (Again)
The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
Google
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Cookies: Stay of Execution
Google's cookie jar remains stubbornly full as they hit 'snooze' on privacy changes...yet again. Why digital advertisers are more 'wait watchers' than 'weight watchers.'
"Moveable Middles" and the CMO + CFO Relationship
Major Unlock: Marketers go out of their way to ensure that their finance teams understand the value advertising drives in the business. These two panels at POSSIBLE attempt to bring those worlds together through new ways of driving and measuring success.
Is Hershey's a sellout? They sure hope so.
As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
