Travis Lusk

Travis Lusk

Advertising strategist, consultant to Fortune 100 brands, and occasional instigator at ADLINGO.org.

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Agency Rollups: Ok, now what?
News · Featured members

Agency Rollups: Ok, now what?

Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.

Monetizing AI Overviews
Google · paid

Monetizing AI Overviews

Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?