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Travis Lusk

Travis Lusk

Advertising strategist, consultant to Fortune 100 brands, and occasional instigator at ADLINGO.org.

Latest

Image of the TikTok logo, a stop watch on fire, and the US Capitol.
News · Featured members

TikTok Ban for Advertisers

TikTok goes dark tomorrow for at least one day. Here are the questions you need to ask and the moves you need to make today. Your Saturday evening action items await.

Pause Ads + Money graphic with the ADLINGO logo.
CTV · Featured members

⏸️ Pause Ads

I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.

A fake family sitting on couch watching TV on a phone mounted on the wall.
CTV · members

Get Better CTV Quality in 2025

I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.

Superhero office workers from two separate agencies facing off in classic comic book style.
News · Featured members

Agency Rollups: Ok, now what?

Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.

Monetizing AI Overviews
Google · paid

Monetizing AI Overviews

Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?