The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
Bill Duggan's keynote at the ANA Advertising Financial Management Conference was not just a repeat of the presentation findings that have been out since June and December of 2023; it was an echoing cry to the advertising world to wake up and wise up about where their advertising dollars are going, particularly in the programmatic.
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
It’s not just about the numbers—it’s about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
