This week, Buzzfeed published an exposé alleging that 301 Digital Media may have been involved in a scam designed to syphon off digital media ad dollars.
The type of scam said to have occurred in the piece is a bit different than the kinds that grab the headlines in the digital ecosystem today. Usually we hear about botnets and other sophisticated techniques for generating fake traffic. The kind described here isn't actually that technically challenging.
A group of sites said to be under the control of 301 Digital Media, or registered to companies with ties to 301 Digital Media CEO, Matt Arceneaux. Buzzfeed alleges that shell companies registered to Arceneaux's home address own many of the sites discovered to be involved the scam.
