⏸️ Pause Ads
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
Media Insight, Unlocked
Practical advice you can use right now. Delivered straight to your inbox.
Featured
Get Better CTV Quality in 2025
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.
Agency Rollups: Ok, now what?
Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
Programmatic
9 posts
ANA: Transparency Report (Again)
The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
Is Hershey's a sellout? They sure hope so.
As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
Google AdX: Video disruption looming?
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Browser Without Borders
The DOJ is coming for Google, and they’re not just slapping wrists—they’re aiming to amputate.
Spaghetti Footballs of Antitrust
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.
CTV
9 posts
⏸️ Pause Ads
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
Get Better CTV Quality in 2025
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.
Google AdX: Video disruption looming?
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Measurement
7 posts
🔥Hot Take: ROAS is a conflict of interest
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
"Moveable Middles" and the CMO + CFO Relationship
Major Unlock: Marketers go out of their way to ensure that their finance teams understand the value advertising drives in the business. These two panels at POSSIBLE attempt to bring those worlds together through new ways of driving and measuring success.
It's a Trap: Guaranteed Performance
I'm not saying it is a trap. But it is a trap.
Waste
4 posts
Alert: Systemic Brand Safety Failure
The publishers, tech vendors, and programmatic platforms allegedly failed to prevent the monetization of racist and objectionable content.
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
Events
18 posts
Hard Pass: Single-sourced learning
It’s not just about the numbers—it’s about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
Instacart's Turnaround
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Latest
⏸️ Pause Ads
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
Get Better CTV Quality in 2025
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.
Agency Rollups: Ok, now what?
Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Hard Pass: Single-sourced learning
It’s not just about the numbers—it’s about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
Browser Without Borders
The DOJ is coming for Google, and they’re not just slapping wrists—they’re aiming to amputate.
members
What is principal media?
How agencies are boosting profits by flipping ad space—and what it means for clients.
Instacart's Turnaround
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
members
Retail Media, with a Side of AI
Speed Dating, Sliders, and AI: Groceryshop is a "swipe right" for retailers and CPGs. 🥁🥁
Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Feeding Souls Everywhere: How White Castle Satisfies Cravers in Grocery Aisles and Beyond
ADLINGO's notes from sessions at Groceryshop 2024.
